Persuasive copywriting and strategic marketing delivers RESULTS...no matter the economic climate...

Former student wrote letter to Congressman during a previous
economic recession, raked in a $70,000 government grant 
and saved monkeys from sale to laboratories...
now writes to rescue businesses.

Yes! Your business can thrive in tough times with proven copywriting techniques and focused marketing, eliminating guesswork and costly, ineffective advertising. 

Dear Savvy Business Owner,

We both know how hard it is to get a new business up and running, a stalled business booming,
non-profit donations pouring in by the truckloads, or a new product rolled out to waves of phenomenal success.

Sometimes a total "do over" is the only way to go; sometimes it's a just a tweak in your marketing or copywriting that gets your business kicked into 5^th gear. But what if you just don't have time, or can't quite hit that sweet spot to get the money you need?

No problem! That's what I do.   I'm Chris Landrum, freelance copywriter and strategic marketer for both Internet and print advertising.

About the quote above, yes it's true. The 6-page letter I wrote to our Congressman produced a grant within 48 hours from NIH which saved 70 monkeys in our primate behavior study from sale to medical laboratories--during an economic recession.

That's the power of copywriting. Immediate results like this one: 

Chris ran our marketing campaign. In one month our traffic increased 300% to our online magazine's website. I strongly recommend her services.

Bernie Levy The Full Court Press

 Let me explain with another true story...

You see, a young man suffered a fatal brain injury at work. He was on life-support while his family sped from Wisconsin to Texas. Their car broke down for the last time thirty-five miles outside of town.

They had no money to take the young man home for burial or return home themselves, and certainly no money to fix the car. The press release I wrote provided several thousand dollars in donations beyond expenses, and a car salesman donated a reliable vehicle to get the family home.

The family and the experience humbled me. Their grace and courage in the face of such tragedy was overwhelming.

Whether a single fund raising non-profit event or an ongoing campaign, your message must sing to your prospects heart. 

Thank you for your excellent analysis and improvements for our website. Your suggestions will no doubt increase interest and donations for our site. You’re a gifted and knowledgeable professional. I truly appreciate your help. Thank you for helping us help others. Jesse Lee Peterson

Rev. Jesse Lee Peterson Founder and President, BOND

Later I spent 15 years in nursing. After the obligatory two years of hospital nursing, I turned to Home Health. As you can imagine, a lot goes into this profession--heart, mind, spirit and a hefty dose of intuition.

The emotional experience of previous forays into the non-profit sector, the study of primate behavior,  plus hands-on nursing gave me a unique perspective in sales and marketing. Though perhaps not in the usual sense.

Humans and monkeys share non-verbal codes to get our needs met, and our desires handed to us. So what does that mean to you?

Appealing to human nature sells product!

Every great salesman uses the non-verbal cues from his prospect to close a sale. The problem is you can't see this non-verbal code on the Internet or in printed sales material.

But with a cautious and careful study of the target market, you can deduce and predict specific behavioral reactions to specific offers. Better yet, this is easily tested, refined and expanded.

Behavioral marketing paired with specific information on target markets is a "dynamic duo" of sales production. Creating excitement and hitting emotional hot buttons brings home the bacon, literally.

That ROCKS! You really knocked that one out the park! I really like it, I think I want to BBQ right now!

Darrell L. Kinsey NorthWest Alliance Entertainment Lead Generation Poster for BBQ Pitmasters

Here's what I mean. As a Registered Nurse, I learned to sell and market a new way of life to my patients, while keeping their spirits up, their sense of humor intact, and their hope alive.

Most of the time, my patients weren't terribly responsive to what I was proposing to them. It took finesse and skill to get them to make some mighty impressive changes in their lifestyles.

Some of these strategies included:

• Dramatic diet and lifestyle adjustments
• Mindset changes
• Infusing excitement into products usually associated with old age or disability
• Convincing them to use new equipment, medications, or specialty clothing
• Encouraging the use of new therapies or alternative medicine
• Teaching them new skills to keep their quality of life
• Finding and giving them a "gold ring" of hope

This is selling to human nature. It's powerful. It's persuasive. It involves no hype, distortion, or crude gimmicks. For your experience, this translates as a passion for your product, love of humankind, and the desire to give the best to your customers.

Chris has an intuitive ability to weave together just the right words in her copy. Her words paint vivid pictures and create an environment that immediately pushes the right emotional buttons of her audience. The passion Chris brings to her work flows from her fingertips to the page and right to the heart of the reader.

Pam Marshall

You see...
 

It's not the business you're in,
it's how you market your business.

Many business owners believe marketing doesn't work for their business. They'll send simple letters or postcards to neighbors, friends or family thinking it's enough to get their message heard and acted on.

The major problem-if the message isn't clear, your customers won't know what to do! Fact is, a confused mind does not buy.

Worse, many spend thousands per year on radio, TV, Yellow Page^TM ads or direct mailing with no results to show for it. Some give up and suffer the consequences.

Maybe you own a brick and mortar business selling products. Perhaps you're rolling out a new product, trying to sell thousands of new "widgets," or just hired a Webmaster--but you're not quite sure how to market your product, or what your new website's going to do for you.  

You spend a big wad of cash marketing your new product and nothing happens...

What on earth could be wrong? 

If you're not getting direct results in product sales, your marketing misses the sweet spot.

"Marketing" isn't the problem.

The problem is multi-faceted. Marketing isn't a one-time event, it's an ongoing and evolving process. Badly written materials, a fuzzy target market, message burnout, and the biggie: the over-abundance of advertising messages that bombard us daily.

We filter these ads out without a second thought. If we didn't, we wouldn't have time to function at all. This innate filter is a business killer. 

With over 30 years of sales and marketing for myself, I was very happy with a 32% closing ratio. Recently Chris rewrote and designed several of my mail-out brochures. I  had to stop mail-outs for a few periods as my closing ratio jumped 70%. I never expected a 70% closing ratio but we are consistently between 65% and 75% sold. Thank You Chris for this enjoyable change in my business.

Rick Woods Woods Wealth Advisors Kennewick, WA

(Who knew? This isn't even one of my niches!)

But how do you break through this filter to get your message into people's minds and hearts?

Simple.

First, you must have a dynamite product or service.

Then...excite them with an emotionally charged message, credibility, and honest passion. Insert a little intrigue, and you're good to go.

That's the good news.

The bad news is you've got 3 to 7 seconds to blast through that filter, grab attention, be heard, and get noticed. If not, no sales or donations.

But that's hype-y, isn't it?

Nope! 

Welcome to No Hype writing and marketing.
 

There's plenty of hype out there, and sometimes it works...but persuasive writing slides like silk into your prospect's mind, awakens their emotions, pulls them gently into the marketing funnel, and ultimately leads to...

massive profits for you.

Imagine what that can mean to your company, your business, or your non-profit.

You won't be the one:

• spending hours or days figuring out what to say in your marketing pieces
• wasting your precious time testing marketing strategies
• turning away those in need due to lack of funds
• wondering  why your shiny new website isn't producing results
• worrying yourself bald with ads that won't get noticed
• firing your staff for mishandling inquiries
• watching your bank account circle the drain while bills pile higher than your eyeballs

You will be the one:

• deciding where to spend your profits
• hiring more staff, or buying a larger building to accommodate growth
• developing donor events or new products
• rewarding your staff for a job well done
• dazzled with customers clamoring to buy from you--or donate to your non-profit
• spending your time as you like - (insert your dream here, please)
• keeping up with the increasing demand for your services or product

Less stress-more profit. A dream come true.

The real question is: How much is your time worth?

Would you rather spend hours agonizing over what to say in your direct sales letter, on your website, or in your advertising...then throw it "out there" and hope it works?

How about the pleasant alternative of letting a professional freelance copywriter handle those writing and marketing problems for you, freeing you to accomplish your dreams.

But there's something you need to know...

You must qualify to be my client...

This must sound odd. But allow me to explain. Sometimes copywriter and client aren't a good fit. For example, I don't "copywrite by committee". I'll work with you--not your friends or family. If we're not a good fit, I'll let you know, and I'll be happy to refer you to another copywriter.

I select my clients. I don't work just because there's work out there. And I never accept a rush job.

You see, it's about quality and results. Superb writing takes time, as does a solid marketing plan. We're not talking years...but two to six weeks depending on the project.

It's simple and easy. Simply click this link and fill out the form. Once I've reviewed your information and discover what your needs are, I'll contact you and we'll set an appointment for a telephone consultation.

• Catalog descriptions for multiple products (I love catalogs!)
• Alternative health and medical devices (Really fun stuff.)
• Tools (I love tools!)
• Home products and furnishings (Cool stuff.)
• Cooking utensils  (You got me, I'm no chef, but I love tools.)
• Chocolate (I love chocolate!)
• Computer Software (Don't get me started, I'll never shut up.) 
• Non-profits (Melt my heart, and you'll have more donations than you can shake a stick at.)  

I do write for other categories, so drop me a line if yours isn't listed above.

 Also if:

• you need a tweak with your marketing materials or writing needs, I'll  finesse it for you.
• your website, sales writing or marketing plan needs major surgery, no problem. I'll tell you that too, and give you a jump-start to get you on the right track.
• you need a graphic designer--I have a good eye for graphic design, what works and what doesn't. I'll be delighted to make suggestions, work with your graphic designer, or collaborate with one you choose.

Drop me an E-mail and tell me your dream for your business. Then we'll set up a convenient time to talk, businessperson to businessperson,  and discuss your marketing and writing needs. Your consultation includes a marketing assessment delivered to your email--no charge.

And there's more. If you're not delighted with your copy, I'll revise it within 30 days at my expense, and with a 30-day money-back guarantee. The risk is on me, and you can't lose.

There's no risk, no worry, and most important, no stress. So stop imagining and start enjoying the difference in your bottom line.

Expecting Your Success,

Chris Landrum
Critical Mass Copy, LLC
509.539.9865 Pacific Time
Kennewick, WA